We want everyone to grow.



Positive Criticism

Change is tricky. It takes effort and understanding to do it right. Here are some things we've found along the way that make it easier:



Hold onto something true.

Like a consommé, start with complexity, filter out the fat, and keep what sticks. Then we can build from there.



Keep identity flexible.

David Bowie shapeshifted his identity throughout his entire career, influencing five generations of different cultures. Everyone had their own Bowie.



Welcome discomfort.

Instead of building on a problematic theory, Copernicus imagined something even more troubling: the Earth isn't the center of universe.



Follow through.

A $100 and $1,000,000 bank heist are seen the same in the face of the law, so you might as well go for it all.



Weave ideas into aesthetics.

Andy Warhol painted 32 Campbell's soup cans by hand and displayed the canvases stacked as if they were in a grocery store.



Empower each individual.

Creativity is tough when you feel like a little tab on a task management page.



Do what’s good for everyone.

When Harry Potter was backed into a corner, Dumbledore dropped some knowledge: "We must all face the choice between what is right and what is easy."



Love the work.

What do you drink your coffee for?



Steady feedback.

Pleasure sensors tell our brains that binge-eating is good, but this impulse gets curbed by experience.



Done, not done.

If you don't change direction, you may end up where you're going.


Who we are